Woman Staircase

I am self-taught designer with a deep interest in how things work and the choices people make.


I stumbled into design and making films when I had to make a poster and an ad for a college event.


And the rest, as they say, was...just working hard. Designing and creating something felt so great, I just kept doing it till I got good at it.


Simple. ✌️




Currently, I lead the Post Purchase function for Puma.com

I have over a decade of experience designing for India and South East Asia. I’ve helped multiple startups get their products to market, scaled and managed design teams before co-founding my eco-startup.


I understand how critical it is - both philosophically and culturally - for a business to get the user experience, service design, product thinking and positioning right.


I have the most fun working on complex zero → one → ten design or product problems. I am passionate about continuous learning and growth, and I like collaborating with people from different teams and countries.




I love playing video games especially the kind that let you tinker, learn or create - build a city, a railway empire or take on mighty civilizations. These games have been some of my best Urban Design, Economics, Public Policy and History teachers.


On weekends, you’ll find me perfecting my morning coffee, reading, doing interior design challenges, or going on photo walks around the city.

WORK EXPERIENCE

CLEAR
Apr 2021 - Apr 2024

Associate Design Director - Clear Finance Cloud
Bangalore (India)

Identify, rewrite and define rules for common flows across Clear products. I lead Clear Compliance Cloud (CCC) - the main compliance business at Clear. CCC includes GST Filing, MAX ITC, E-invoicing, Reconciliation, and TDS. Manager & IC, Design systems & theming, Platform components, Roadmap planning, Funnel metrics, Complex workflows, Hiring, Marketing & sales scripts + videos, B2B SaaS


ZILINGO
Oct 2016 - Mar 2021

Lead Product Designer
Indonesia, Singapore, Thailand, Sri Lanka, Bangalore (India)

Joined as a founding designer IC and created 0 to 1 for all Zilingo products. Set up processes for handoff, design scaling, led redesign for Zilingo Factory (now Solvei8) ︎︎︎. Hired and transitioned projects to other designers and teams.

IC & Manager, Design systems, Multiple languages and countries, Web, Mobile and tablet apps, E-commerce, B2C, B2B SaaS


ECOBRICKS
Nov 2015 - Nov 2017

Co-founder
Bangalore (India)

Worked with the Bangalore Municipal Corporation (BBMP) to set up a waste processing plant to convert tender coconut waste into combustible bricks. Set up a distribution channels to sell eco cutlery, hydroponic systems and compost bricks. Made documentary films for Swachh Bharat Abhiyan to educate Municipal bodies across the country.

Business Dev, Marketing, Distribution, Branding, Sales, Short-films



THIRAM LABS - MULTIPLE START-UPS
Aug 2012 - Present

FOUNDER
Mumbai-Bangalore (India)

Designed and helped MVPs go live for start-ups to get Seed funding. Loan disbursal, Coupon redemption, Food delivery Sports booking + venue management among a few.
MVP, Seed funding, Early stage startups



FLAREPATH
Sep 2012 - Aug 2015

Senior UX Designer, Mumbai (India)

Managed a team of 5 junior designers and 3 Engineers. Led brand and design strategy. Generated $30,000 in revenue.

Clients: Disney, Viacom, Times Network, Star TV and more IC & Manager, Product & Game Design, Business Dev, Sales, B2C, B2B